IDSA conference – Austin, Texas

13 Apr IDSA conference – Austin, Texas

It is super to be able to share the work we are doing and the things that are coming up as we work through our different explorations. This trip to Austin is an opportunity to present some of the work we have been doing with cloTHING(s) as conversation. My fifteen minutes speaking about clothing in front of a group of Industrial Designers seems to have gone fairly well (if you finish off and there are lots of questions – I take that as a good sign!). The work I spoke about today was pertaining to an empathy called uni+form that our team worked on in June 2013. The empathy study uncovered a lot of unexpected insight and I am happy to say helped set some of our priorities moving forward – nice when things line up!